Digital Marketing Guide

Welcome to your Digital Marketing and SEO journey

Here you can learn all about Digital Marketing and SEO and how to grow your website from having absolutely no traffic to reaching the very top of Google's search results.

DYou must have the will to learn about it since it is an extensive topic and includes loads of information. But we will try to make it as straightforward as possible so that you can quickly get started with optimizing your website.

SEO is dynamic; it constantly changes and adapts. It is, therefore, vital that you stay updated with what works and what doesn't. But you will soon realize that you can quickly learn the fundamentals that Digital Marketing is built on.

Digital Marketing can be divided into three different categories:

Probably you've come across these terms before, but not sure what they mean precisely. Let us run through them and define them quickly.

Earned Media

Earned Media includes all content that you don't own or pay for - content that you earn. This consists of all media that you have not paid for, nor do you already own. It is therefore essential to have a strong SEO strategy. Even though SEO is not Earned Media, it does allow you to earn a rank on Google's search engine results, which generates traffic towards your website. This traffic is earned.

Owned Media

Owned Media are all the different channels you own, such as your website, e-mail lists, social media accounts, etc. These owned channels can drive traffic or increase sales, for example, using E-mail Marketing. You can easily use these channels to grow your business online.

Paid Media

Paid Media includes all publicity or promotion that you pay for. Online this usually includes running advertisements on Google Ads or Facebook Ads to drive more traffic or gain more visibility. Here you can appear in front of potential customers searching for you or interested in your products or services. If you have the proper budget, this is an excellent way to grow your website quickly.

A good understanding of the Digital World

To give you the best start, we will go through all the basics that you need to know to strengthen your knowledge of Digital Marketing.

We have divided this guide into different Chapters to make it transparent and easy to navigate.


Chapter 1: Earned Media

  • What is SEO?
  • How Search Engines Work
  • Keyword Analysis
  • On-Page SEO
  • Technical SEO
  • Link-Building
  • SEO Measuring, Adjusting, and Fine-tuning
  • Google Search Console
  • Social Media

Chapter 2: Paid Media

  • What is Paid Media used for?
  • Google Ads – Keywords
  • Google Ads – Create your first campaign
  • Google Ads – How to optimize your account
  • Google Ads – Conversions
  • Google Ads – Bid strategies
  • Facebook Ads – Advertisements

Chapter 3: Owned Media


Chapter 4: Advanced

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